AW Cross-Device Tracking

Cross-device tracking allows a user session that starts on one device and continues on another. It works by building profiles, which can be associated to multiple devices. The profile allows us to understand when a user has interacted with an advertiser’s site via one of our links, and then purchased via another device within a pre-determined time window.

If a sale has been driven by one of our publishers during the time window, it will be recorded.

key benefits

  • Provides advertisers true understanding of how the performance channel drives customers
  • Rewards publishers for multi-device purchasing journeys
  • More effective audience engagement and attribution

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