AW Cross-Device Tracking

Cross-device tracking allows a user session that starts on one device and continues on another. It works by building profiles, which can be associated to multiple devices. The profile allows us to understand when a user has interacted with an advertiser’s site via one of our links, and then purchased via another device within a pre-determined time window.

If a sale has been driven by one of our publishers during the time window, it will be recorded.

key benefits

  • Provides advertisers true understanding of how the performance channel drives customers
  • Rewards publishers for multi-device purchasing journeys
  • More effective audience engagement and attribution

"By being able to measure and optimise across devices, we can make the right decisions and give mobile the investment it deserves. This is particularly important in CPA channels where we cannot track cross device influence and therefore cannot reward our publishers for mobile influence. The new product developed by Affiliate Window could be a game changer for the Shop Direct affiliate programme."


Ryan Jones
Affiliate Manager
Shop Direct

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