Explore your online potential
The New Frontier
UK e-commerce has come of age.
- In 2005 it was valued at £19 billion, or 7 per cent of all retail.*
- In 2006 the share is expected to rise to 10 per cent. *
- The growth of internet expenditure is 15 times the rate of the overall retail sector. **
- Of the extra £3.9bn UK consumer spend in 2005 vs 2004, almost half has been delivered online. **
* IMRG
** Verdict Research 2006
No wonder that success in online marketing, whether as part of a multi-channel strategy or not, has largely come to define successful 21st century businesses.
Online, described by some as the New Frontier for marketers, is here to stay.
It may represent an enormous opportunity for your business.
