Our services
Digital Window offers a range of products and services within the ecommerce marketplace to enable partners to grow through technology, engaged traffic and profitable ROI.
Digital Window's core understanding of affiliate marketing through the creation of Affiliate Window has enabled it to develop unrivalled solutions that can be utilised by partners to maximise revenue. Affiliate Window is the UK's largest independent network and has developed extensive relationships with partners on both sides of the equation from DSGi, M&S, Comet and Debenhams to The Metro, AirMiles, Nectar eStores and Virgin Media. Aside from partnerships we also offer ShopWindow; a product comparison engine that searches nearly 5 million products from both niche and mainstream merchants. ContentWindow offers widgets that compliment site content with relevant product offers or services). Proprietary technologies are also available to monitor and control your brand in the paid search space, identify the hijacking of traffic through spyware activity or analyse performance through affiliate specific analytics.
Affiliate Window is an award-winning affiliate marketing company and the largest independent network in the UK.
Affiliate Window handle over 750 merchants, ranging from blue-chip brands such as Dixons, Boots and Vodafone, to niche retailers looking to grow their online presence. Affiliate Window is committed to developing market-leading technology to assist the performance of both merchants and publishers.
Since 2000 Affiliate Window has been dedicated to the growth and development of the affiliate market place, in particular ensuring that affiliate marketing becomes part of an integrated marketing mix for all our merchants. We recognise the importance of generating incremental value for our merchants, while ensuring our affiliates have the best possible tools and services to succeed.
ShopWindow is a product comparison engine providing partners and affiliates alike with an effective shopping portal solution.
Partners can simply and efficiently integrate ShopWindow within their websites, providing users with a shopping environment and channel through to sale. Offering a variety of tools including a white label package and an innovative content widgets solution, ShopWindow gives publishers a powerful and rewarding service that can be delivered and maintained with minimal development and resource.
Content Window is a toolset that enables affiliates to customise the way they promote merchant products.
Content Window provides affiliates with the scope and functionality to easily integrate merchant products onto a website. Widgets are created using merchants product feeds, this allows affiliates to pick and choose different products with relevant offers or services to their target audience, complementing the existing site content.
The Awin Index is a tool that gives an 'at-a-glance' indication of programme performance.
The AWin Index is a score out of 100, calculated from an algorithm of 4 different performance metrics and is used by affiliates to compare and identify the best performing merchant programmes across the Affiliate Window network. The algorithm takes into account information from the previous 3 months for each merchant programme. This is called the C.A.V.E. data and is comprised of the following:
- Conversion ratio
- Approval percentage
- Validation time
- Earnings per click
The algorithm is applied to the C.A.V.E. data creating a score out of 100 which is the merchant's AWin Index and is automatically updated at the beginning of each month. Through good day to day management of their programme, a merchant can improve their AWin Index rating. A high score will reflect a strong merchant programme which will make it more attractive to affiliates.
AWin Analytics provides reporting and analysis of Affiliate Window's affiliate traffic.
Designed to work in conjunction with your existing web analytics software or as a stand-alone package, AWin Analytics provides granular web reporting of your Affiliate Window traffic. Whereas a mainstream analytics package will allow you to compare the results of your affiliate channel to other marketing types, AWin Analytics is a niche tool that looks at affiliate traffic in much greater detail. The reporting suite will allow you to analyse your affiliates including
- The level of new and returning customers they drive
- The average length of time their customers stay on your site
- The highest converting entrance points to the site
- The bounce rate of traffic arriving through each of your linking methods
This information can be used to optimise the way you work with your affiliates and fine tune your Affiliate Window programme.
Agent 99 is our proprietary adware and spyware policing solution. Engineered to prevent fraudulent affiliate activity and deliver genuine incremental sales value to our merchants.
As the Affiliate Marketing industry has evolved, the use of adware and spyware technologies has increased, at the cost of both merchants and hard working affiliates. As a result of extensive research and development, we have engineered a reliable system which patrols selected merchant websites, using a number of scenarios designed to identify this type of restricted activity. Agent 99 records all affiliate links triggered in this manor and supplies us with the log files for each offence. There is a zero tolerance policy in place regarding any affiliates caught using spyware or adware technologies to hijack commission in this way. Affiliates risk being suspended or even barred from participating on our network.
Snoopy is an automated 24/7 brand monitoring and PPC detection service.
Snoopy is Affiliate Window's internal tool for monitoring paid search terms on all the major search engines including Google, Yahoo and MSN. Snoopy is designed to help Affiliate Window's account managers ensure that a merchant's paid search restrictions, as set out in their terms and conditions are adhered to. Snoopy searches a pre-defined set of keywords across all the search engines and reports back if it finds any affiliates bidding on restricted terms. Operating at random intervals throughout the day, Snoopy will patrol search engines for adverts appearing against restricted terms; enabling merchants to feel confident that their terms and conditions are being enforced even outside of work hours.
Affiliate Window Academy is a bespoke in-house training service for clients who want to learn how to be highly effective affiliate marketers.
Merchant Training
These one-day training sessions, designed especially for Affiliate Window merchants, are run each month at the Affiliate Window offices. The objective of every course is to share our knowledge and help merchants better understand intricacies of the affiliate channel. The training days cover a wide range of topics including:
- Industry definitions and concepts
- Interpreting programme statistics
- Working with new technologies
- Promoting your sites and services
Affiliate Training
This half-day training course for 'novice' affiliates runs every eight weeks at our offices in Tower Hill. The course consists of five seminar sessions introducing techniques to help you increase your earning potential through Affiliate Window. Topics covered at this training day will include:
- Using the AWin Interface effectively
- Using ShopWindow to deliver customers to advertisers
- Understanding our network Terms and Conditions
- Incentivising affiliates
To be eligible to attend this training course you should have generated a minimum of £25 in commission since you joined the network.
Training sessions are delivered by a mix of individuals including; Affiliate Window staff, merchants (with an established affiliate marketing history) and full-time affiliates working in the industry.
For all Academy queries please contact Hayley Short.
Wishlist - Utilising ShopWindow technology, we have developed the Wishlist application to put retailers’ products into an interactive database for Facebook users.
Wishlist is a fun way for friends to recommend things to one another and for individuals to create a list of things they want. The system is built on a 'Social Rewards' basis which means Facebook users can earn pocket money by using and promoting the Wishlist application amongst their friends. Wishlist turns Facebook users into affiliates. The application allows a merchant to break their products in to Facebook. Merchants can add to pages on their website WishTag. A WishTag is a clickable logo link to be displayed next to a product that takes the user to Facebook and adds the actual product to their Wishlist. Visit Wishlist
cash4FUNDRAISING is a fully interactive and simple to implement solution for online fundraising. It allows any organisation to generate an income from their supporter's online purchases at no extra cost to either the supporter or the organisation.
The cash4FUNDRAISING retail partners pay a commission for each sale generated through a personalised Cash4 shopping site that searches for products from Affiliate Window’s 4 million-product database. This is a fantastic fundraising tool coupled with a great way to find the best deals online from some of the UKs biggest brands. Visit cash4FUNDRAISING
