Our merchants
John Lewis
Description
Welcome to The John Lewis Affiliate Programme!
Welcome to the John Lewis program:
Part of the John Lewis Partnership (John Lewis, Waitrose, Greenbee) johnlewis.com has established itself as one of the top online department stores in the country with an enviable reputation for functionality, value and service. Johnlewis.com offers customers a wide range of products to suit varying budgets across:
Home and portable technology and appliances
New fashion
Home and garden
Sport and leisure products
Gifts, toys and baby essentials
Johnlewis.com also offer:
• Free standard delivery on all orders over £30
• FREE Next-day delivery to any John Lewis shop
• Premium delivery services available from £6.95.
• FREE 5 Year guarantee on all televisions
• FREE 2 Year guarantee on all White Goods (Dishwashers, Washing Machines, Tumble Dryers) with FREE 3 Year Guarantee on John Lewis branded electrical appliances
• FREE 2 Year guarantee on all computers, with a free 90-day computer support line.
• Made to measure blind and curtains – delivered free and guaranteed within seven working days
• Furniture is usually delivered within seven working days
• Online ‘what’s new section’ – each week with new content: http://www.johnlewis.com/Magazine/FeatureArchive.aspx?Tab=date&Mag=3
• Swatch service
For the third year running, a Which? survey has voted John Lewis and Waitrose as Britain's favourite retailers (23 January 2008). In fact, John Lewis has been voted the UK’s favourite retailer in a poll of over 6000 shoppers. The Consumer Satisfaction Index 2008, carried out by retail analysts Verdict Research, asked customers to rate retailers in terms of range, price, convenience, quality, service, ambience, facilities and layout. We’re delighted to have improved our 2007 score and attained the highest ever score in the index.
There’s never been a better time to promote johnlewis.com.
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And with the following commission structure, what better a merchant to promote?!
Commission Structure
Audio/TV Tech 2-3%
Luggage 4-6%
Kids Clothing & Accessories 5-7%
Seasonal Event/Gift Experiences/Flowers/Hampers 4-6%
Beauty 5-7%
Lge/Sml Electrical 3-6%
Home Furniture 5-7%
Home Accessories 4-6%
Adult Fashion & Fashion Accessories 5-7%
Kids/Nursery/Toys 5-7%
Other 2%
Wines 5%
Sports Equipment & Clothing 5-7%
Cookie Period 30 days
Branded Content Widgets
There is a great selection of Branded Content Widgets currently within the account.
There are 9 different sizes to choose from so take your pick from the following:
120x240
468x90
120x600
600x520
720x300
728x90
300x600
250x250
400x400
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Programme Terms & Conditions
1. Search Activity
Publishers may not bid on or use John Lewis trademarks to gain preferential listings on Search Engines, Directories or any other kind of online database.
Johnlewis.com continually monitors search engine activity across Google, Yahoo and MSN.
1.1 Keyword Bidding (terms)
i. Publishers are NOT permitted to use any John Lewis brand term, including misspells and other variants to gain preferential listings on Google, Yahoo and MSN. Please refer to table T1 for an indicative, yet not exhaustive list of John Lewis brand terms, and table T2 for an indicative, yet not exhaustive list of common misspells.
ii. Publishers are NOT permitted to use ‘branded term + generic terms’ to gain preferential listings on Google, Yahoo and MSN. For example 'John Lewis laptops' or 'Furniture from John Lewis'.
T1 Brand Terms
johnlewis.com
www.johnlewis.com
John Lewis
John Lewis Direct
john lewis website
john lewis,
John lweis,
Jonlewis,
johnlewis,
Jon lewis,
Jonh lewis,
John lewsi
T2 Misspellings (keywords)
hon lewis
j0hn lewis
j9hn lewis
jhon lewis
jhonlewis
jihn lewis
jin lewis
jjohn lewis
jjohn lewis store
jjon lewis
jlhn lewis
jn lewis
jobn lewis
jogn lewis
johb lewis
johh lewis
johhn lewis
johj lewis
john elwis
john ewis
john ewis store
john ldwis
john leewis
john leis
john leiws
john leiws store
john leswi
john lewi
john lewi store
john lewia
john lewid
john lewie
john lewis web site
john lewis welwyn
john lewisdepartment store
john lewiss
john lewiss store
john lewisstore
john lewiw
john lewix
john lewiz
john lewjs
john lewks
john lews store
john lewsi
john lewus
john lewwis
john lrwis store
john lweis
john lweis store
john lwis
johnlewis
johnlewis department store
johnlewis store
johnn lewis
jojn lewis
jon lewis
jon lewis store
jon luwis
jonh lewis
jonhlewis
jonn lewis
joohn lewis
lewis
peter jones sloane square
peterjones
In addition, any use of these words, other John Lewis registered trade marks, confusingly similar words or copyright is expressly forbidden and will result in the immediate termination of an Affiliate's agreement with johnlewis.com.
Affiliates' use of John Lewis's Trade Marks must be limited to the creative and text supplied by John Lewis through the interface and the network. Any other use is not permitted unless prior permission has been granted by Affiliate Window/John Lewis.
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iii. See 1.4 for penalties when operating outside of these clauses.
iv. Publishers are permitted to use any keywords that do not relate to any John Lewis keywords. Examples would include ‘sofa beds’ ‘exercise bikes’ ‘special offers’.
v. It is the responsibility of the publisher to seek the advice of the John Lewis account manager if they are in doubt.
vi. Publishers are NOT permitted to bid on competitor’s brand terms to drive traffic to johnlewis.com. This includes, but is not limited to Marks and Spencer, Debenhams, Dixons, Comet, House of Fraser and Next.
John Lewis would like to remind publishers about the dangers of Google’s extended/expanded broad match functionality and would strongly recommend including the term ‘john Lewis’ as a negative keyword on all campaigns in order to negate the risk of appearing on John Lewis brand terms.
1.2 Display URLs
i. Publishers are NOT permitted to use the word ‘John Lewis’ in their display URLs in any text ad, for example:
‘www.johnlewis.com’
‘johnlewis.com’
‘www.johnlewis.co.uk’
‘johnlewis.co.uk’
ii. Publishers are NOT permitted to use misspellings, or upper/lower case variants.
1.3 Landing Pages
i. All clicks must first land on the publisher’s site, and the user must click from the publisher’s site to www.johnlewis.com.
ii. Clicks must never land directly on www.johnlewis.com.
iii. Overlays and masked URLs are NOT permitted.
1.4 Penalties for acting outside of clauses
In the event of a publisher found to be in breach of these clauses, the following actions will be taken.
i. In the first instance of a publisher found to be in breach of any of the clauses detailed in 1.1, 1.2 or 1.3 all pending commissions will be declined for the day of the offence, and the previous six days before the offence. John Lewis will suspend the publisher and decide the appropriate action within two working days. Only in exceptional circumstances will a publisher be reinstated after the first instance.
ii. In the second instance of a publisher found to be in breach of any of the clauses detailed in 1.1, 1.2 or 1.3 all pending commissions will be declined for the day of the offence, and the previous month before the offence. John Lewis will suspend this publisher indefinitely.
2. Coupons/Promotion codes
2.1 John Lewis no longer issue voucher or promotional codes and therefore no affiliate should be promoting codes.
2.2 Penalties for promoting rogue codes
An affiliate found to be promoting a fabricated code will be in breach of programme terms and conditions and will have pending commissions declined and may face suspension from the programme.
Other Terms
3. Email Marketing Campaigns
Email marketing (solus campaigns) must be submitted to your account manager for sign off.
4. Commission Exclusions
All orders made via the John Lewis Gift List are not commissionable. There is no commission paid on Gift Voucher purchases.
5. Disputed transactions
Affiliates must raise commission queries via normal channels within seven days of an expected payment.
6. Cashback Platforms
Affiliates operating a pure cashback model will not be approved onto the programme and any affiliate generating commissions through this method will have their commissions declined.
7. Vouchercode Directories
John Lewis has ceased working with sites designated as 'voucher code directories' as John Lewis does not issue voucher or promotional codes. Affiliates operating a vouchercode directory will not be approved onto the programme and any affiliate generating commissions through this method will have their commissions declined.
Please note, a vouchercode directory is defined as the following:
-The URL Contains the following or derivatives of these terms: ‘code’ ‘vouchercode’ ‘promotional code’ ‘voucher’ ‘coupon’
-Website appears in search engine listings under any of the terms or derivatives of those outlined above
-Website’s primary focus is to promote the use of vouchercodes
If you are unclear on any of the above T&Cs please contact Rachel.Humphreys@affiliatewindow.com
