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How does affiliate marketing work?

Affiliates are often website owners who are prepared to divert their targeted traffic, via banners, buttons or text links, to areas of your site. They would consider doing this on the basis that any sales accruing from that diverted traffic would earn them a commission.

Other affiliates, known as Pay Per Click (PPC) affiliates, may be individuals or companies who will invest in keyword campaigns on Overture, Ask.com, Google or other major search engines. Bidding on terms relevant to your business, their advertisements can drive customer traffic to your site in return for a commission. They take the financial risk on the campaign. You pay them only for results they will already have delivered.

Affiliate Window has well over 57,000 registered affiliates in the UK. They range from niche content sites, with discreet audiences, to major shopping comparison sites such as PriceRunner and Kelkoo, to loyalty sites such as AirMiles, Nectar and The Mutual.

We have direct relationships with all the leading PPC affiliates in the UK.