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Affiliate Marketing – Prefer a sale to a click? So do we...
Customer leads, new customer acquisitions and profitable sales are the key building blocks for growth and competitive share in any business.
Marketers now have at their disposal an online channel that allows payment directly for these results - affiliate marketing.
It is an established and successful means to drive performance.
So what are the benefits over other forms of marketing? The key areas to consider are accountability, transparency and control.
With affiliate marketing, run properly, you are in the driving seat. You specify whether you are rewarding affiliates for sales, leads or calls, and you define in advance the amount you are prepared to pay for every such result. You pay affiliates only once these results are delivered.
Which other marketing channel is this flexible and accountable?
Affiliate marketing has become an indispensable growth channel for those 'in the know'. E-consultancy estimates that the value of affiliate driven sales in the UK has risen from £300m in 2003 to £1.35bn in 2005.
Many of our clients initially approached us wanting online performance marketing demystified. With careful guidance and advice from the network, affiliate marketing has become a key growth driver for them.
If you would like us to offer you a free consultation, so that you are similarly 'in the know' please request a call back or contact us.
